Start.io audiences
Home Improvement Store Shoppers
in New Jersey

overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in New Jersey, 40.7% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
State
New Jersey
Population
8,882,190
Area
7,354 sq mi

INSIGHTS ON Home Improvement Store Shoppers in New Jersey
Age
55 years and above 40.7%
45-54 years 21.9%
35-44 years 13.5%
25-34 years 9.1%
18-24 years 14.9%
Gender
Male (53.5%)
Female (46.5%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 11.6%
$40,000 to $59,999 13%
$60,000 to $74,999 6.3%
$75,000 to $99,999 12.5%
$100,000 to $149,999 23.4%
$150,000 and above 1.4%
OS
Android (68.3%)
iOS (31.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung sm-s908u
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Independence Park
02 Branch Brook Park
03 West End Avenue Park
04 Hunterdon Street Park
05 Armory Park
Updated: 07-2026