Start.io audiences
Home Improvement Store Shoppers
in Santiago

overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in Santiago, 42% are in the 55+ age group. Get more insights about this consumer group in the following charts.


INSIGHTS ON Home Improvement Store Shoppers in Santiago
Age
55 years and above 42%
45-54 years 16.6%
35-44 years 10.9%
25-34 years 10.4%
18-24 years 20.2%
Gender
Male (43.6%)
Female (56.4%)
OS
Android (85.4%)
iOS (14.6%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A32
04 Samsung Galaxy A54 5G
05 Samsung Galaxy A55 5G
Updated: 07-2026