Start.io audiences
Home Improvement Store Shoppers
in St. Louis

overview
Home improvement store shoppers share some similar characteristics. Of the consumers who are identified as Home Improvement Store Shoppers in St. Louis, 38% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
St. Louis, Missouri
Population
300,576
Area
62 sq mi

INSIGHTS ON Home Improvement Store Shoppers in St. Louis
Age
55 years and above 38%
45-54 years 22.1%
35-44 years 13%
25-34 years 10.4%
18-24 years 16.4%
Gender
Male (51.9%)
Female (48.1%)
Household income
Less than $25,000 38.8%
$25,000 to $39,999 17.3%
$40,000 to $59,999 16.9%
$60,000 to $74,999 6%
$75,000 to $99,999 8.7%
$100,000 to $149,999 10.8%
$150,000 and above 1.5%
OS
Android (71.2%)
iOS (28.8%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung Galaxy A15 5G
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 University of Missouri-St Louis
02 Heman Park
03 Eugene Tink Bradley Park
04 Jeske Park
05 Parkland Park
Updated: 07-2026