Start.io audiences
Insurance and Financial Planning Users
in Massachusetts
overview
People interested in insurance and financial planning may be looking to make a large purchase in the near future or set up long-term financial plans. Of all the users interested in Insurance and Financial Planning Users in Massachusetts, 37.4% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Insurance and Financial Planning Users in Massachusetts
Age
55 years and above 37.4%
45-54 years 24.1%
35-44 years 14.2%
25-34 years 9.5%
18-24 years 14.7%
Gender
Male (55.4%)
Female (44.6%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 11.6%
$40,000 to $59,999 14.4%
$60,000 to $74,999 6.1%
$75,000 to $99,999 12.6%
$100,000 to $149,999 22.3%
$150,000 and above 1.2%
OS
Android (75%)
iOS (25%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung sm-s901u
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026