Start.io audiences
Insurance and Financial Planning Users
in Michigan
overview
People interested in insurance and financial planning may be looking to make a large purchase in the near future or set up long-term financial plans. Of all the users interested in Insurance and Financial Planning Users in Michigan, 35.9% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.
Country
United States
State
Michigan
Population
9,986,857
Area
56,539 sq mi
INSIGHTS ON Insurance and Financial Planning Users in Michigan
Age
55 years and above 35.9%
45-54 years 23.9%
35-44 years 14.2%
25-34 years 10.1%
18-24 years 15.8%
Gender
Male (35.8%)
Female (64.2%)
Household income
Less than $25,000 35.6%
$25,000 to $39,999 16.9%
$40,000 to $59,999 19.3%
$60,000 to $74,999 5.3%
$75,000 to $99,999 8.1%
$100,000 to $149,999 13.8%
$150,000 and above 1%
OS
Android (81.7%)
iOS (18.3%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy S23 Ultra
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Peterson
02 Intervale-Roselawn
03 Kern
04 Richard Allen
05 Jaycee Park
Updated: 07-2026