Start.io audiences
Insurance and Financial Planning Users
in New York City

overview
People interested in insurance and financial planning may be looking to make a large purchase in the near future or set up long-term financial plans. Of all the users interested in Insurance and Financial Planning Users in New York City, 43.7% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
United States
City
New York City, New York
Population
8,336,817
Area
301 sq mi

INSIGHTS ON Insurance and Financial Planning Users in New York City
Age
55 years and above 43.7%
45-54 years 19.4%
35-44 years 17.3%
25-34 years 6.9%
18-24 years 12.8%
Gender
Male (63.1%)
Female (36.9%)
Household income
Less than $25,000 39.6%
$25,000 to $39,999 12.1%
$40,000 to $59,999 13.1%
$60,000 to $74,999 5.8%
$75,000 to $99,999 12.6%
$100,000 to $149,999 15.7%
$150,000 and above 1.1%
OS
Android (82.5%)
iOS (17.5%)
Top devices
01 Apple iphone1,1
02 universal7870 Galaxy On Nxt
03 Samsung sm-s908u
04 Samsung Galaxy A15 5G
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Central Park
03 Ruppert Park
04 Cornell University
05 Buggy Central Park
Updated: 07-2026