Start.io audiences
Insurance and Financial Planning Users
in New Zealand

overview
People interested in insurance and financial planning may be looking to make a large purchase in the near future or set up long-term financial plans. Of all the users interested in Insurance and Financial Planning Users in New Zealand, 31.2% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
New Zealand
Population
4,783,063
Area
262,443 sq km

INSIGHTS ON Insurance and Financial Planning Users in New Zealand
Age
55 years and above 31.2%
45-54 years 10.4%
35-44 years 14.9%
25-34 years 15.2%
18-24 years 28.3%
Gender
Male (69.2%)
Female (30.8%)
OS
Android (87.4%)
iOS (12.6%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S22 Ultra
Leading carriers
01 2degrees
02 Spark
03 Vodafone
Updated: 07-2026