Start.io audiences
Insurance and Financial Planning Users
in St. Louis
overview
People interested in insurance and financial planning may be looking to make a large purchase in the near future or set up long-term financial plans. Of all the users interested in Insurance and Financial Planning Users in St. Louis, 35.5% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.
Country
United States
City
St. Louis, Missouri
Population
300,576
Area
62 sq mi
INSIGHTS ON Insurance and Financial Planning Users in St. Louis
Age
55 years and above 35.5%
45-54 years 22.6%
35-44 years 14%
25-34 years 11.6%
18-24 years 16.1%
Gender
Male (54.8%)
Female (45.2%)
Household income
Less than $25,000 39.6%
$25,000 to $39,999 17.3%
$40,000 to $59,999 17.9%
$60,000 to $74,999 6.1%
$75,000 to $99,999 8.4%
$100,000 to $149,999 9.6%
$150,000 and above 1.1%
OS
Android (82.1%)
iOS (17.9%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung sm-s901u
04 Samsung Galaxy S23 Ultra
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 University of Missouri-St Louis
02 Heman Park
03 David R Francis Park
04 Eugene Tink Bradley Park
05 Parkland Park
Updated: 07-2026