Start.io audiences
July 4th Shoppers
in Australia
overview
Users who shop for July 4th purchase may be looking for party supplies for celebrating the holiday or interesting in finding holiday shopping deals from retailers. Based on POI visits, mobile apps and various device data signals, of the July 4th shoppers in Australia, 44.5% are in the 55+ age group.
Country
Australia
Population
25,203,198
Area
7,633,565 sq km
INSIGHTS ON July 4th Shoppers in Australia
Age
55 years and above 44.5%
45-54 years 11.9%
35-44 years 10.6%
25-34 years 14.2%
18-24 years 18.8%
Gender
Male (75.9%)
Female (24.1%)
OS
Android (94.5%)
iOS (5.5%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S21 5G
03 Samsung Galaxy S22 Ultra
04 Samsung Galaxy S21 Ultra 5G
05 Samsung Galaxy S10
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026