Start.io audiences
July 4th Shoppers
in Bakersfield
overview
Users who shop for July 4th purchase may be looking for party supplies for celebrating the holiday or interesting in finding holiday shopping deals from retailers. Based on POI visits, mobile apps and various device data signals, of the July 4th shoppers in Bakersfield, 28.2% are in the 55+ age group.
Country
United States
City
Bakersfield, California
Population
384,145
Area
148 sq mi
INSIGHTS ON July 4th Shoppers in Bakersfield
Age
55 years and above 28.2%
45-54 years 20.8%
35-44 years 20.7%
25-34 years 13.3%
18-24 years 17%
Gender
Male (47.9%)
Female (52.1%)
Household income
Less than $25,000 28.7%
$25,000 to $39,999 16.7%
$40,000 to $59,999 12.1%
$60,000 to $74,999 4.3%
$75,000 to $99,999 14.4%
$100,000 to $149,999 19.1%
$150,000 and above 4.7%
OS
Android (79.3%)
iOS (20.7%)
Top devices
01 Apple iphone
02 Apple Ipad
03 Apple iphone1,1
04 Apple iPad1,1
05 Samsung Galaxy S10+
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 City Hall Park
02 Belo Garden
03 Cornell University
04 North Beardley Park
05 Central Park
Updated: 07-2026