Start.io audiences
July 4th Shoppers
in California
overview
Users who shop for July 4th purchase may be looking for party supplies for celebrating the holiday or interesting in finding holiday shopping deals from retailers. Based on POI visits, mobile apps and various device data signals, of the July 4th shoppers in California, 28.3% are in the 55+ age group.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON July 4th Shoppers in California
Age
55 years and above 28.3%
45-54 years 19.2%
35-44 years 21.8%
25-34 years 14%
18-24 years 16.6%
Gender
Male (57.6%)
Female (42.4%)
Household income
Less than $25,000 32.2%
$25,000 to $39,999 14.9%
$40,000 to $59,999 14.3%
$60,000 to $74,999 5.4%
$75,000 to $99,999 10.7%
$100,000 to $149,999 18.5%
$150,000 and above 4%
OS
Android (82.1%)
iOS (17.9%)
Top devices
01 Apple iphone
02 Samsung Galaxy S9
03 Apple Ipad
04 Apple iphone1,1
05 Apple iPad1,1
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Belo Garden
03 Cornell University
04 Civic Space
05 Arizona State University-Downtown Phoenix
Updated: 07-2026