Start.io audiences
Macy's Shoppers
in Boston
overview
Macy's shoppers enjoy the wide array of brands and items that are available from the big-name retailer. In Boston, 38.3% of Macy's Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi
INSIGHTS ON Macy's Shoppers in Boston
Age
55 years and above 38.3%
45-54 years 23.2%
35-44 years 12.2%
25-34 years 12.5%
18-24 years 13.8%
Gender
Male (49.9%)
Female (50.1%)
Household income
Less than $25,000 31.1%
$25,000 to $39,999 9.3%
$40,000 to $59,999 14.8%
$60,000 to $74,999 6.3%
$75,000 to $99,999 13.3%
$100,000 to $149,999 23.9%
$150,000 and above 1.3%
OS
Android (68.7%)
iOS (31.3%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung Galaxy S23 Ultra
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Macy's
02 Codman Square
03 Highland Park
04 Port of Boston
05 Charles River Reservation
Updated: 07-2026