Start.io audiences
Macy's Shoppers
in Massachusetts
overview
Macy's shoppers enjoy the wide array of brands and items that are available from the big-name retailer. In Massachusetts, 38.1% of Macy's Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Macy's Shoppers in Massachusetts
Age
55 years and above 38.1%
45-54 years 23.4%
35-44 years 13.2%
25-34 years 10.4%
18-24 years 14.9%
Gender
Male (46%)
Female (54%)
Household income
Less than $25,000 30.9%
$25,000 to $39,999 11%
$40,000 to $59,999 13%
$60,000 to $74,999 5.9%
$75,000 to $99,999 12.3%
$100,000 to $149,999 24.4%
$150,000 and above 2.5%
OS
Android (68.7%)
iOS (31.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Macy's
02 Codman Square
03 Highland Park
04 Port of Boston
05 Macy's Backstage
Updated: 07-2026