Start.io audiences
March Madness Fans
in Japan

overview
Match Madness fans like college basketball and enjoy watching and predicting which team will come out on top, winning the tournament. Of all the March Madness Fans in Japan, 73.2% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
Japan
Population
126,860,301
Area
364,546 sq km

INSIGHTS ON March Madness Fans in Japan
Age
55 years and above 73.2%
45-54 years 12.4%
35-44 years 5.8%
25-34 years 2.9%
18-24 years 5.7%
Gender
Male (60.6%)
Female (39.4%)
OS
Android (92.4%)
iOS (7.6%)
Top devices
01 Generic Android 6.0
02 Google Pixel 8a
03 Google Pixel 9A
04 Google Pixel 7a
05 Apple iphone1,1
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026