Start.io audiences
March Madness Fans
in Lexington

overview
Match Madness fans like college basketball and enjoy watching and predicting which team will come out on top, winning the tournament. Of all the March Madness Fans in Lexington, 29.1% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
United States
City
Lexington, Kentucky
Population
323,152
Area
283 sq mi

INSIGHTS ON March Madness Fans in Lexington
Age
55 years and above 29.1%
45-54 years 19.7%
35-44 years 27.5%
25-34 years 7%
18-24 years 16.7%
Gender
Male (53.6%)
Female (46.4%)
Household income
Less than $25,000 51.7%
$25,000 to $39,999 12.9%
$40,000 to $59,999 11.5%
$60,000 to $74,999 4.2%
$75,000 to $99,999 10.7%
$100,000 to $149,999 8.4%
$150,000 and above 0.7%
OS
Android (81.6%)
iOS (18.4%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy A13 5G
05 Samsung Galaxy S23 Ultra
Leading carriers
01 AT&T
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Mapleleaf Forest Park
02 Ecton Park
03 Coldstream Park
04 Hartland Park
05 Triangle Park Cafe
Updated: 07-2026