Start.io audiences

March Madness Fans
in Santa Ana

March Madness Fans
overview

Match Madness fans like college basketball and enjoy watching and predicting which team will come out on top, winning the tournament. Of all the March Madness Fans in Santa Ana, 34.9% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.

March Madness Fans
Santa Ana map
Geolocation stat
Country
United States
City
Santa Ana, California
Population
332,318
Area
27 sq mi
Audience size
194,940
Santa Ana map

INSIGHTS ON March Madness Fans in Santa Ana

Age
55 years and above 34.9%
45-54 years 26.1%
35-44 years 15.6%
25-34 years 8.2%
18-24 years 15.2%
Gender
Male (55.9%)
Female (44.1%)
Household income
Less than $25,000 37%
$25,000 to $39,999 15.7%
$40,000 to $59,999 19.6%
$60,000 to $74,999 5.6%
$75,000 to $99,999 6.4%
$100,000 to $149,999 14.7%
$150,000 and above 0.9%
OS
Android (68.4%)
iOS (31.6%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A14 5G
04 Apple iPad1,1
05 Samsung Galaxy S23 Ultra
Leading carriers
01 T-Mobile
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Belo Garden
02 Centennial Education Center - SAC Continuing Education
03 Soccer Field
04 Citrus Park
05 Las Vegas Wash Trail
Activate this Audience
Activate this audience and access hundreds of user segments,
each containing millions of active consumers
Updated: 07-2026