Start.io audiences
March Madness Fans
in United States
overview
Match Madness fans like college basketball and enjoy watching and predicting which team will come out on top, winning the tournament. Of all the March Madness Fans in United States, 32.6% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.
Country
United States
Population
329,064,917
Area
9,147,593 sq km
INSIGHTS ON March Madness Fans in United States
Age
55 years and above 32.6%
45-54 years 20%
35-44 years 25%
25-34 years 6.9%
18-24 years 15.5%
Gender
Male (56.9%)
Female (43.1%)
Household income
Less than $25,000 37.2%
$25,000 to $39,999 15.5%
$40,000 to $59,999 16.3%
$60,000 to $74,999 6.4%
$75,000 to $99,999 9.5%
$100,000 to $149,999 14.2%
$150,000 and above 0.9%
OS
Android (80.1%)
iOS (19.9%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A13 5G
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S9
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Belo Garden
02 Cornell University
03 City Hall Park
04 Central Park
05 Highland Park
Updated: 07-2026