Start.io audiences
McDonald's Customers
in Wisconsin
overview
McDonald's customers are die-hard fans of the brand, enjoying its signature burger and famous fries. In Wisconsin, 34.8% of McDonald's Customers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
INSIGHTS ON McDonald's Customers in Wisconsin
Age
55 years and above 34.8%
45-54 years 25.1%
35-44 years 11%
25-34 years 12.5%
18-24 years 16.6%
Gender
Male (34.5%)
Female (65.5%)
Household income
Less than $25,000 31.9%
$25,000 to $39,999 14.5%
$40,000 to $59,999 17%
$60,000 to $74,999 5.6%
$75,000 to $99,999 12.5%
$100,000 to $149,999 15.7%
$150,000 and above 2.7%
OS
Android (76%)
iOS (24%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Samsung sm-s901u
04 Samsung sm-s908u
05 Apple iPad1,1
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 McDonald's
02 Washington Park
03 Walmart Supercenter
04 Westlawn Playground
05 Mississippi National River and Recreation Area
Updated: 07-2026