Start.io audiences
Mother's Day Shoppers
in Massachusetts

overview
These statistics show the insights and characteristics of Mother's Day shoppers who purchase flowers, candy, and heartfelt gifts for mothers, grandmothers, sisters, aunts, and other motherly figures in their lives. Based on POI visits, mobile apps and various device data signals, the Mother's Day shoppers in Massachusetts, 53.9% are males.


Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi

INSIGHTS ON Mother's Day Shoppers in Massachusetts
Age
55 years and above 31.3%
45-54 years 19%
35-44 years 24.5%
25-34 years 11.1%
18-24 years 14.1%
Gender
Male (53.9%)
Female (46.1%)
Household income
Less than $25,000 30.7%
$25,000 to $39,999 11.9%
$40,000 to $59,999 13.1%
$60,000 to $74,999 5.7%
$75,000 to $99,999 12.2%
$100,000 to $149,999 22.5%
$150,000 and above 3.8%
OS
Android (76.5%)
iOS (23.5%)
Top devices
01 Apple iphone1,1
02 Apple iphone
03 Apple Ipad
04 Samsung Galaxy S9
05 Apple iPad1,1
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026