Start.io audiences
New Moms
in Australia

overview
New moms are learning how to care for a child while juggling all other aspects of their lives. Of the consumers who are identified as New Moms in Australia, 42.4% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
Australia
Population
25,203,198
Area
7,633,565 sq km

INSIGHTS ON New Moms in Australia
Age
55 years and above 42.4%
45-54 years 12.5%
35-44 years 16.7%
25-34 years 11.1%
18-24 years 17.3%
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S24 Ultra
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S21 5G
05 Samsung Galaxy S22 Ultra
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026