Start.io audiences
New Moms
in Lexington

overview
New moms are learning how to care for a child while juggling all other aspects of their lives. Of the consumers who are identified as New Moms in Lexington, 28% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Lexington, Kentucky
Population
323,152
Area
283 sq mi

INSIGHTS ON New Moms in Lexington
Age
55 years and above 28%
45-54 years 19.4%
35-44 years 13.5%
25-34 years 19.2%
18-24 years 19.9%
Household income
Less than $25,000 47.6%
$25,000 to $39,999 14.3%
$40,000 to $59,999 10.4%
$60,000 to $74,999 3.7%
$75,000 to $99,999 11.2%
$100,000 to $149,999 10.8%
$150,000 and above 2.1%
OS
Android (90%)
iOS (10%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Samsung sm-s908u
04 Samsung Galaxy S20 FE 5G
05 Samsung sm-s901u
Leading carriers
01 AT&T
02 T-Mobile
03 Verizon
5 most visited places/venues
01 Mapleleaf Forest Park
02 Ecton Park
03 Coldstream Park
04 Hartland Park
05 Wolf Run Park
Updated: 07-2026