Start.io audiences
New Moms
in Singapore
overview
New moms are learning how to care for a child while juggling all other aspects of their lives. Of the consumers who are identified as New Moms in Singapore, 32% are in the 55+ age group. Get more insights about this consumer group in the following charts.
INSIGHTS ON New Moms in Singapore
Age
55 years and above 32%
45-54 years 11.2%
35-44 years 13.9%
25-34 years 24%
18-24 years 18.9%
Top devices
01 Generic Android 6.0
02 Samsung Galaxy Note10+
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S22
05 Samsung Galaxy S23+
Leading carriers
01 Singtel
02 Starhub
03 M1
Updated: 07-2026