Start.io audiences
New Moms
in St. Louis

overview
New moms are learning how to care for a child while juggling all other aspects of their lives. Of the consumers who are identified as New Moms in St. Louis, 27.2% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
St. Louis, Missouri
Population
300,576
Area
62 sq mi

INSIGHTS ON New Moms in St. Louis
Age
55 years and above 27.2%
45-54 years 19.9%
35-44 years 13.1%
25-34 years 20%
18-24 years 19.7%
Household income
Less than $25,000 38.9%
$25,000 to $39,999 17.9%
$40,000 to $59,999 16.9%
$60,000 to $74,999 5.5%
$75,000 to $99,999 8.7%
$100,000 to $149,999 10.3%
$150,000 and above 1.9%
Top devices
01 Samsung SM-G991U
02 Samsung sm-s901u
03 Apple iphone1,1
04 Samsung sm-s908u
05 Samsung Galaxy S21 Ultra 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 University of Missouri-St Louis
02 Heman Park
03 Eugene Tink Bradley Park
04 Parkland Park
05 Jeske Park
Updated: 07-2026