Start.io audiences
Online Grocery Store Shoppers
in Germany

overview
Online grocery store shoppers like the convenience of having all of their grocery items delivered quickly and right to their door. Of the consumers who are identified as Online Grocery Store Shoppers in Germany, 53.8% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
Germany
Population
83,517,045
Area
348,672 sq km

INSIGHTS ON Online Grocery Store Shoppers in Germany
Age
55 years and above 53.8%
45-54 years 7.6%
35-44 years 4.3%
25-34 years 26.9%
18-24 years 7.3%
Gender
Male (46.8%)
Female (53.2%)
OS
Android (84.4%)
iOS (15.6%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24
04 Samsung Galaxy A54 5G
05 Samsung Galaxy S23
Leading carriers
01 Telekom
02 Vodafone
03 O2
Updated: 07-2026