Start.io audiences
Online Grocery Store Shoppers
in New Zealand

overview
Online grocery store shoppers like the convenience of having all of their grocery items delivered quickly and right to their door. Of the consumers who are identified as Online Grocery Store Shoppers in New Zealand, 57.8% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
New Zealand
Population
4,783,063
Area
262,443 sq km

INSIGHTS ON Online Grocery Store Shoppers in New Zealand
Age
55 years and above 57.8%
45-54 years 9.5%
35-44 years 6.7%
25-34 years 10.3%
18-24 years 15.6%
Gender
Male (68%)
Female (32%)
OS
Android (84.3%)
iOS (15.7%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S23+
04 Samsung Galaxy S22 Ultra
05 Samsung Galaxy S21 5G
Leading carriers
01 Spark
02 2degrees
03 Vodafone
Updated: 07-2026