Start.io audiences
Parents to Be
in Boston

overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in Boston, 32.1% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi

INSIGHTS ON Parents to Be in Boston
Age
55 years and above 32.1%
45-54 years 20.2%
35-44 years 13.7%
25-34 years 16.1%
18-24 years 17.8%
Gender
Male (49.7%)
Female (50.3%)
Household income
Less than $25,000 30.1%
$25,000 to $39,999 9.4%
$40,000 to $59,999 15.1%
$60,000 to $74,999 6.9%
$75,000 to $99,999 15.4%
$100,000 to $149,999 21.6%
$150,000 and above 1.5%
OS
Android (50.2%)
iOS (49.8%)
Top devices
01 Apple iphone1,1
02 Apple iPhone14,3
03 Apple iPhone14,5
04 Apple iphone
05 Apple iPhone12,1
Leading carriers
01 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Erricola Park
Updated: 07-2026