Start.io audiences
Parents to Be
in New York

overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in New York, 28.7% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
State
New York
Population
19,453,561
Area
47,126 sq mi

INSIGHTS ON Parents to Be in New York
Age
55 years and above 28.7%
45-54 years 15.7%
35-44 years 22.2%
25-34 years 12.2%
18-24 years 21.2%
Gender
Male (46.3%)
Female (53.7%)
Household income
Less than $25,000 38.7%
$25,000 to $39,999 12.6%
$40,000 to $59,999 12.9%
$60,000 to $74,999 5.3%
$75,000 to $99,999 10.9%
$100,000 to $149,999 18.1%
$150,000 and above 1.5%
OS
Android (55.1%)
iOS (44.9%)
Top devices
01 Apple iphone1,1
02 Apple iphone
03 Samsung sm-s908u
04 Apple iPhone14,3
05 Apple iPhone12,1
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Green Gems
03 Central Park
04 Maria Hernandez Park
05 Grace Playground
Updated: 07-2026