Start.io audiences
Parents to Be
in New York City
overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in New York City, 28.7% are in the 35-44 age group. Get more insights about this consumer group in the following charts.
Country
United States
City
New York City, New York
Population
8,336,817
Area
301 sq mi
INSIGHTS ON Parents to Be in New York City
Age
55 years and above 21.6%
45-54 years 12.3%
35-44 years 28.7%
25-34 years 10.7%
18-24 years 26.7%
Gender
Male (51.4%)
Female (48.6%)
Household income
Less than $25,000 38.1%
$25,000 to $39,999 12.4%
$40,000 to $59,999 12.7%
$60,000 to $74,999 5.8%
$75,000 to $99,999 12.7%
$100,000 to $149,999 16.6%
$150,000 and above 1.7%
OS
Android (58%)
iOS (42%)
Top devices
01 Apple iphone1,1
02 Apple iPhone14,6
03 Apple iPhone14,3
04 Apple iPhone12,1
05 Apple iPhone13,1
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 City Hall Park
02 Bleecker Playground
03 Central Park
04 Ruppert Park
05 St. Catherine's Park
Updated: 07-2026