Start.io audiences
Parents to Be
in New Zealand

overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in New Zealand, 35.8% are in the 18-24 age group. Get more insights about this consumer group in the following charts.


Country
New Zealand
Population
4,783,063
Area
262,443 sq km

INSIGHTS ON Parents to Be in New Zealand
Age
55 years and above 17.3%
45-54 years 6.1%
35-44 years 13.8%
25-34 years 27%
18-24 years 35.8%
Gender
Male (24.1%)
Female (75.9%)
OS
Android (76.9%)
iOS (23.1%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S23 Ultra
04 Apple iPhone14,6
05 Samsung Galaxy S22 Ultra
Leading carriers
01 Spark
02 Vodafone
03 2degrees
Updated: 07-2026