Start.io audiences
Parents to Be
in Sao Paulo

overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in Sao Paulo, 44.6% are in the 18-24 age group. Get more insights about this consumer group in the following charts.


Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km

INSIGHTS ON Parents to Be in Sao Paulo
Age
55 years and above 15.7%
45-54 years 9.1%
35-44 years 9.6%
25-34 years 20.9%
18-24 years 44.6%
Gender
Male (24%)
Female (76%)
OS
Android (92.6%)
iOS (7.4%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A32
04 Samsung Galaxy A14 5G
05 Samsung Galaxy A13
Leading carriers
01 Tim
02 Vivo
03 Claro
Updated: 07-2026