Start.io audiences
Parents to Be
in St. Louis

overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in St. Louis, 29.5% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
St. Louis, Missouri
Population
300,576
Area
62 sq mi

INSIGHTS ON Parents to Be in St. Louis
Age
55 years and above 29.5%
45-54 years 17.7%
35-44 years 17%
25-34 years 15.8%
18-24 years 19.9%
Gender
Male (45.9%)
Female (54.1%)
Household income
Less than $25,000 39.2%
$25,000 to $39,999 16.9%
$40,000 to $59,999 16.9%
$60,000 to $74,999 6.1%
$75,000 to $99,999 8.7%
$100,000 to $149,999 10.4%
$150,000 and above 1.8%
OS
Android (58.1%)
iOS (41.9%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung sm-s901u
04 Samsung Galaxy S23 Ultra
05 Apple iphone
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 University of Missouri-St Louis
02 Heman Park
03 Eugene Tink Bradley Park
04 Parkland Park
05 Jeske Park
Updated: 07-2026