Start.io audiences
Road Trippers
in Detroit
overview
Road trippers love the idea of hopping in their vehicle and heading to their destination along a scenic or direct route. In Detroit, 26% of Road Trippers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Detroit, Michigan
Population
670,031
Area
138 sq mi
INSIGHTS ON Road Trippers in Detroit
Age
55 years and above 26%
45-54 years 21.9%
35-44 years 20.6%
25-34 years 12.6%
18-24 years 18.9%
Gender
Male (33%)
Female (67%)
Household income
Less than $25,000 34.2%
$25,000 to $39,999 17.1%
$40,000 to $59,999 23%
$60,000 to $74,999 4.3%
$75,000 to $99,999 5.8%
$100,000 to $149,999 15.2%
$150,000 and above 0.4%
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S24 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Peterson
02 Intervale-Roselawn
03 Richard Allen
04 Kern
05 Sacred Heart Major Seminary
Updated: 07-2026