Start.io audiences
Road Trippers
in Durham

overview
Road trippers love the idea of hopping in their vehicle and heading to their destination along a scenic or direct route. In Durham, 30.3% of Road Trippers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Durham, North Carolina
Population
278,993
Area
109 sq mi

INSIGHTS ON Road Trippers in Durham
Age
55 years and above 30.3%
45-54 years 20.9%
35-44 years 22.2%
25-34 years 10.5%
18-24 years 16.1%
Gender
Male (50.5%)
Female (49.5%)
Household income
Less than $25,000 31.7%
$25,000 to $39,999 18.8%
$40,000 to $59,999 19.8%
$60,000 to $74,999 5.3%
$75,000 to $99,999 15.7%
$100,000 to $149,999 7.7%
$150,000 and above 0.8%
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A14 5G
04 Samsung sm-s908u
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Birchwood Park
02 Ribbonwalk Nature Preserve
03 Hillandale Golf Course
04 Charlotte Country Club
05 Firestone Community Park
Updated: 07-2026