Start.io audiences
Road Trippers
in Massachusetts
overview
Road trippers love the idea of hopping in their vehicle and heading to their destination along a scenic or direct route. In Massachusetts, 27.6% of Road Trippers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Road Trippers in Massachusetts
Age
55 years and above 27.6%
45-54 years 21.3%
35-44 years 22.1%
25-34 years 11.1%
18-24 years 17.8%
Gender
Male (55.8%)
Female (44.2%)
Household income
Less than $25,000 32.5%
$25,000 to $39,999 11.3%
$40,000 to $59,999 14.6%
$60,000 to $74,999 6.3%
$75,000 to $99,999 12.6%
$100,000 to $149,999 22%
$150,000 and above 0.7%
OS
Android (87.8%)
iOS (12.2%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung sm-s901u
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy A14 5G
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026