Start.io audiences
Road Trippers
in Michigan
overview
Road trippers love the idea of hopping in their vehicle and heading to their destination along a scenic or direct route. In Michigan, 27.8% of Road Trippers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Michigan
Population
9,986,857
Area
56,539 sq mi
INSIGHTS ON Road Trippers in Michigan
Age
55 years and above 27.8%
45-54 years 22.2%
35-44 years 19.9%
25-34 years 11.6%
18-24 years 18.5%
Gender
Male (32.3%)
Female (67.7%)
Household income
Less than $25,000 35.7%
$25,000 to $39,999 17.6%
$40,000 to $59,999 19.4%
$60,000 to $74,999 5.6%
$75,000 to $99,999 7.2%
$100,000 to $149,999 14%
$150,000 and above 0.6%
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung sm-s901u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Peterson
02 Intervale-Roselawn
03 Kern
04 Richard Allen
05 Jaycee Park
Updated: 07-2026