Start.io audiences
Road Trippers
in Missouri
overview
Road trippers love the idea of hopping in their vehicle and heading to their destination along a scenic or direct route. In Missouri, 29.5% of Road Trippers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Missouri
Population
6,137,428
Area
68,742 sq mi
INSIGHTS ON Road Trippers in Missouri
Age
55 years and above 29.5%
45-54 years 22.2%
35-44 years 16.9%
25-34 years 13.2%
18-24 years 18.2%
Gender
Male (52.5%)
Female (47.5%)
Household income
Less than $25,000 39.6%
$25,000 to $39,999 16.8%
$40,000 to $59,999 16.8%
$60,000 to $74,999 6.2%
$75,000 to $99,999 9.2%
$100,000 to $149,999 10.7%
$150,000 and above 0.7%
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy A14 5G
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Central Park
02 Paige Satchel Stadium
03 Pioneer Park
04 University of Missouri-St Louis
05 Neighborhood 407
Updated: 07-2026