Start.io audiences
Road Trippers
in New Zealand
overview
Road trippers love the idea of hopping in their vehicle and heading to their destination along a scenic or direct route. In New Zealand, 42.2% of Road Trippers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON Road Trippers in New Zealand
Age
55 years and above 42.2%
45-54 years 11.3%
35-44 years 8.7%
25-34 years 12.7%
18-24 years 24.9%
Gender
Male (65.9%)
Female (34.1%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S23 Ultra
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S22 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Spark
02 2degrees
03 Vodafone
Updated: 07-2026