Start.io audiences
Road Trippers
in St. Louis

overview
Road trippers love the idea of hopping in their vehicle and heading to their destination along a scenic or direct route. In St. Louis, 28.8% of Road Trippers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
St. Louis, Missouri
Population
300,576
Area
62 sq mi

INSIGHTS ON Road Trippers in St. Louis
Age
55 years and above 28.8%
45-54 years 20.9%
35-44 years 18.7%
25-34 years 12.9%
18-24 years 18.7%
Gender
Male (56%)
Female (44%)
Household income
Less than $25,000 41.5%
$25,000 to $39,999 17.4%
$40,000 to $59,999 18.4%
$60,000 to $74,999 6.2%
$75,000 to $99,999 7.4%
$100,000 to $149,999 8.6%
$150,000 and above 0.6%
Top devices
01 Samsung Galaxy A15 5G
02 Apple iphone1,1
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy A14 5G
05 Samsung sm-s901u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 University of Missouri-St Louis
02 Heman Park
03 Affordable St. Louis Auto Repair
04 Eugene Tink Bradley Park
05 Parkland Park
Updated: 07-2026