Start.io audiences
Road Trippers
in Wisconsin
overview
Road trippers love the idea of hopping in their vehicle and heading to their destination along a scenic or direct route. In Wisconsin, 26.6% of Road Trippers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
INSIGHTS ON Road Trippers in Wisconsin
Age
55 years and above 26.6%
45-54 years 23.8%
35-44 years 17.6%
25-34 years 13.3%
18-24 years 18.7%
Gender
Male (36.2%)
Female (63.8%)
Household income
Less than $25,000 36.5%
$25,000 to $39,999 13.7%
$40,000 to $59,999 17.9%
$60,000 to $74,999 6.7%
$75,000 to $99,999 10.8%
$100,000 to $149,999 13.5%
$150,000 and above 0.9%
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S23
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Central Park
04 Belo Garden
05 Mississippi National River and Recreation Area
Updated: 07-2026