Start.io audiences
Second-Hand Shoppers
in California
overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in California, 32.8% are in the 55+ age group.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Second-Hand Shoppers in California
Age
55 years and above 32.8%
45-54 years 26.7%
35-44 years 11.4%
25-34 years 11.5%
18-24 years 17.6%
Gender
Male (55.3%)
Female (44.7%)
Household income
Less than $25,000 35.8%
$25,000 to $39,999 15.1%
$40,000 to $59,999 15.6%
$60,000 to $74,999 6.1%
$75,000 to $99,999 9.6%
$100,000 to $149,999 16.6%
$150,000 and above 1.2%
OS
Android (35.3%)
iOS (64.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Apple iPhone17,2
04 Apple iPhone16,2
05 Apple iPhone14,5
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Belo Garden
02 Cornell University
03 Central Park
04 City Hall Park
05 Maria Hernandez Park
Updated: 07-2026