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Second-Hand Shoppers
in Italy

overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Italy, 34.2% are in the 18-24 age group.


INSIGHTS ON Second-Hand Shoppers in Italy
Age
55 years and above 23.3%
45-54 years 17.7%
35-44 years 9.3%
25-34 years 15.5%
18-24 years 34.2%
Gender
Male (66.9%)
Female (33.1%)
OS
Android (74.6%)
iOS (25.4%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPhone14,5
04 Apple iPhone15,4
05 Apple iPhone14,7
Leading carriers
01 Vodafone
02 Wind
03 HO
Updated: 07-2026