Start.io audiences

Second-Hand Shoppers
in Italy

Second-Hand Shoppers
overview

Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Italy, 34.2% are in the 18-24 age group.

Second-Hand Shoppers
Italy map
Geolocation stat
Country
Italy
Population
60,550,075
Area
294,140 sq km
Audience size
7,125,031
Italy map

INSIGHTS ON Second-Hand Shoppers in Italy

Age
55 years and above 23.3%
45-54 years 17.7%
35-44 years 9.3%
25-34 years 15.5%
18-24 years 34.2%
Gender
Male (66.9%)
Female (33.1%)
OS
Android (74.6%)
iOS (25.4%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPhone14,5
04 Apple iPhone15,4
05 Apple iPhone14,7
Leading carriers
01 Vodafone
02 Wind
03 HO
Activate this Audience
Activate this audience and access hundreds of user segments,
each containing millions of active consumers
Updated: 07-2026