Start.io audiences
Second-Hand Shoppers
in Massachusetts
overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Massachusetts, 42.2% are in the 55+ age group.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Second-Hand Shoppers in Massachusetts
Age
55 years and above 42.2%
45-54 years 21.5%
35-44 years 11.6%
25-34 years 10.8%
18-24 years 13.8%
Gender
Male (56.5%)
Female (43.5%)
Household income
Less than $25,000 32.5%
$25,000 to $39,999 11.3%
$40,000 to $59,999 14.6%
$60,000 to $74,999 6.2%
$75,000 to $99,999 12.4%
$100,000 to $149,999 22.1%
$150,000 and above 0.9%
OS
Android (33.4%)
iOS (66.6%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Apple iPhone14,5
04 Apple iPhone17,2
05 Apple iPhone14,7
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Erricola Park
05 Port of Boston
Updated: 07-2026