Start.io audiences
Second-Hand Shoppers
in New Zealand
overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in New Zealand, 36.4% are in the 18-24 age group.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON Second-Hand Shoppers in New Zealand
Age
55 years and above 26.2%
45-54 years 8.7%
35-44 years 9.2%
25-34 years 19.5%
18-24 years 36.4%
Gender
Male (77%)
Female (23%)
OS
Android (79.3%)
iOS (20.7%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Spark
02 Vodafone
03 2degrees
Updated: 07-2026