Start.io audiences
Second-Hand Shoppers
in Newark

overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Newark, 45.8% are in the 55+ age group.


Country
United States
City
Newark, New Jersey
Population
282,011
Area
24 sq mi

INSIGHTS ON Second-Hand Shoppers in Newark
Age
55 years and above 45.8%
45-54 years 22.3%
35-44 years 9.7%
25-34 years 10.5%
18-24 years 11.7%
Gender
Male (53.8%)
Female (46.2%)
Household income
Less than $25,000 33.4%
$25,000 to $39,999 10.9%
$40,000 to $59,999 10.8%
$60,000 to $74,999 6.6%
$75,000 to $99,999 14.4%
$100,000 to $149,999 23.1%
$150,000 and above 0.9%
OS
Android (86.8%)
iOS (13.2%)
Top devices
01 Apple iphone1,1
02 Samsung Galaxy A15 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy A16 5G
Leading carriers
01 T-Mobile
02 AT&T
03 T-Mobile
5 most visited places/venues
01 Independence Park
02 Branch Brook Park
03 Hunterdon Street Park
04 West End Avenue Park
05 Pavonia-Marion Playground Pool
Updated: 07-2026