Start.io audiences
Second-Hand Shoppers
in Sao Paulo
overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Sao Paulo, 38.5% are in the 18-24 age group.
Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km
INSIGHTS ON Second-Hand Shoppers in Sao Paulo
Age
55 years and above 21.8%
45-54 years 13.2%
35-44 years 10%
25-34 years 16.6%
18-24 years 38.5%
Gender
Male (87.1%)
Female (12.9%)
OS
Android (61.7%)
iOS (38.3%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Apple iPhone14,5
04 Apple iPhone12,1
05 Apple iPhone14,7
Leading carriers
01 Claro
02 Vivo
03 Tim
Updated: 07-2026