Start.io audiences
Second-Hand Shoppers
in Singapore

overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Singapore, 23.5% are in the 55+ age group.


INSIGHTS ON Second-Hand Shoppers in Singapore
Age
55 years and above 23.5%
45-54 years 14.1%
35-44 years 20.1%
25-34 years 23%
18-24 years 19.3%
Gender
Male (66.7%)
Female (33.3%)
OS
Android (76%)
iOS (24%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S25 Ultra
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Singtel
02 Starhub
03 M1
Updated: 07-2026