Start.io audiences
Second-Hand Shoppers
in Tokyo
overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Tokyo, 61.2% are in the 55+ age group.
Country
Japan
City
Tokyo
Population
13,515,271
Area
2,191 sq km
INSIGHTS ON Second-Hand Shoppers in Tokyo
Age
55 years and above 61.2%
45-54 years 21.4%
35-44 years 6.6%
25-34 years 4.4%
18-24 years 6.3%
Gender
Male (72%)
Female (28%)
OS
Android (50.5%)
iOS (49.5%)
Top devices
01 Apple iphone1,1
02 Apple iPhone15,4
03 Apple iPhone14,7
04 Apple iPhone14,5
05 Apple iPhone17,3
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026