Start.io audiences
Second-Hand Shoppers
in Wisconsin
overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Wisconsin, 38.8% are in the 55+ age group.
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
INSIGHTS ON Second-Hand Shoppers in Wisconsin
Age
55 years and above 38.8%
45-54 years 21.7%
35-44 years 11%
25-34 years 12.9%
18-24 years 15.7%
Gender
Male (37.6%)
Female (62.4%)
Household income
Less than $25,000 36.1%
$25,000 to $39,999 13.8%
$40,000 to $59,999 17.7%
$60,000 to $74,999 6.6%
$75,000 to $99,999 11%
$100,000 to $149,999 13.7%
$150,000 and above 1.1%
OS
Android (39.9%)
iOS (60.1%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Apple iPhone14,5
04 Apple iPhone14,7
05 Apple iPhone15,4
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Central Park
04 Cornell University
05 Mississippi National River and Recreation Area
Updated: 07-2026