Start.io audiences
Social Media Users
in Australia

overview
There are billions of social media users worldwide, and they are spread across a handful of top social media platforms. Each platform offers a different experience and way to share content which heavily impacts the type of user who chooses it. Social media users in Australia have chosen the Apple iphone1,1 as their device of choice. Learn more about the defining characteristics of social media users through the charts below.


Country
Australia
Population
25,203,198
Area
7,633,565 sq km

INSIGHTS ON Social Media Users in Australia
Age
55 years and above 38.2%
45-54 years 14.2%
35-44 years 12.6%
25-34 years 13.9%
18-24 years 21.1%
Gender
Male (70.3%)
Female (29.7%)
OS
Android (69.7%)
iOS (30.3%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Apple iPad1,1
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026