Start.io audiences
Social Media Users
in Italy

overview
There are billions of social media users worldwide, and they are spread across a handful of top social media platforms. Each platform offers a different experience and way to share content which heavily impacts the type of user who chooses it. Social media users in Italy have chosen the Apple iphone1,1 as their device of choice. Learn more about the defining characteristics of social media users through the charts below.


INSIGHTS ON Social Media Users in Italy
Age
55 years and above 25.9%
45-54 years 14.8%
35-44 years 8.6%
25-34 years 18.6%
18-24 years 32.2%
Gender
Male (67.3%)
Female (32.7%)
OS
Android (81.6%)
iOS (18.4%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung Galaxy A13
04 Samsung Galaxy A14
05 Apple iPhone14,5
Leading carriers
01 Wind
02 Vodafone
03 HO
Updated: 07-2026